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Composition Hard Cover & Folio Cases for the iPad

This Composition Case for the iPad is very popular in our shop! And I don’t blame you, this one’s definitely on the top of my charts too!

As fate would have it, the Hard Cover Case for the iPad 1 as well as the Folio Case for the iPad 2 and The New iPad came in at the same time. Each case type has its pro’s and con’s. In my opinion, it just depends on what you use your iPad for most. That’ll dictate what case type fits you should choose.

The Hard Cover case is great when it comes to flexibility of design. You can design the outer AND the inner cover. I love how we designed the inside of the case to look like notebook paper. 🙂 For the iPad 2 and the New iPad, the hard cover case has an opening for the back camera. You can also tilt your iPad in landscape mode on all versions of this cover. In our fall edition, this case will get tons of upgrades so stay tuned for those!

Front of the Composition Hard Cover Case for the iPad 1
Inside of the Composition Hard Cover Case for the iPad 1
Detail Cover Shot of the Composition Hard Cover Case for the iPad

The Folio Case on the other hand has its own set of benefits. The folio case  is printed on canvas and has a leather spine, which fits great with this design. Though you can’t design the inside of this case, it has a beautiful faux suede lining. Only thing is, if you take pictures with your iPad I wouldn’t suggest this case. BUT! We’ll have some upgrades to this case for our fall designs too. We’ve just got a whole bunch of exciting things coming to you, don’t we?! 😉

I actually use this case for my iPad right now. I love the protection, multi-level tilting, the sleek design, and since I don’t use the camera on my iPad it works for me 🙂

Front Cover for the Composition Folio Case for the iPad 2 and the New iPad
Inner Cover for the Composition Folio Case for the iPad 2 and the New iPad
Cover Flat for the Composition Folio Case for the iPad
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The Bold Stripe Hard Cover Case for the iPad 2

It was the first case I designed. I was kinda scared and didn’t really know where to start, but I told myself to just try. What’s the worst that can happen? So I asked myself, “What would you want to buy?”

I love color, and if you’ve read my previous posts about designing you’ll know that it speaks more to me than anything. So I came up with this.

Bold Stripe Hard Cover Case for the iPad 2

Most of all, I wanted form and functionality to live together in perfect harmony. I wanted to create something simple for the inner cover  that mirrored the front but wasn’t too loud. I thought this ombre gray stripe design fit perfectly and would fit with the white and black iPads.

Inner Cover of the Bold Stripe Hard Cover Case for the iPad 2

My favorite part of the case? Simple words I live by..typographically set on the bottom right. 🙂

Type Detail of the Bold Stripe Hard Cover Case for the iPad 2
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The Blind Man and the Advertising Story

It was my turn. My turn to share a “reflection.” I’ve never been part of such a large working team for this long. I usually work with different vendors all the time so working this freelance job for almost 2 months has been a change of pace for me. Each week we have a team meeting, just to update each other on progress of the many projects our department is handling, what is complete, and what is outstanding. I’m starting to settle in here and last week I was chosen to share a “reflection” – a short story or thought provoking tale to share with the rest of the team. So I chose this one from businessballs.com.

An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.’ “

Being in a department full of programmers and analysts, no one really understands the importance of a little clever marketing and good design. A lot of times, functionality still needs form to get the point across. This story was a great representation of that.