Entrepreneur Diaries – Apple Keynote Reactions

Yesterday, Apple hosted their annual event at the Steve Jobs Theatre and announced some new upgrades to their iPhone and Apple Watch. While I live Tweeted some of the event and the things I’m personally excited for, what I was really hoping for an iPad upgrade. But, I digress. Let’s talk about the new things coming to the iPhone and Apple Watch that I personally think are worth talking about.

The Apple Watch Series 4 comes with a hardware upgrade inside and out, allowing us to have more screen and more power on our wrist. We all kinda watch these Keynotes to see how much updated hardware they can fit into our devices right? So a hardware upgrade is to be expected. Quite honestly, I do love my Apple Watch I admittedly don’t use it enough. I used to use it all the time cuz I was more active. I used to walk 3 miles a day, work out 4 times a week, but not so much since we opened the new location. While I’m not rushing to the store to buy a series 4, my hope is more compatibility and apps available for the Apple Watch. I’d love to see ways we can make our watches part of our productivity workflow!

Ok, now let’s get to the meat and potatoes – the iPhone XS.

First, let’s talk about the name. IDK what’s wrong with me but to say “iPhone ten x-max” is a tongue twister! I even misspelled it while typing just now lol!! Just me?!

So as expected, this puppy gets a new hardware upgrade. Biggest upgrade – 2 sizes. A 5.8″ and 6.5″ Super Retina OLED Display to choose from. I won’t bog you down with the tiny details, you can go to the Apple website for that.

Source: apple.com

The things I’m most excited for? In no particular order…

  1. Better water resistance. Up to 2 meters for 30 minutes.
  2. Better photo. Once again, I won’t bore you with the details.  Feel free to read those specs on the Apple website. I’m excited for better bokeh, better low light photos, and Smart HDR. I mean, we’ll have to see how much better it is, especially compared to the iPhone’s competitors but I’m sure it’ll be better than what I’ve got.
  3. But the thing I’m excited for the most? Better video quality. I use my iPhone as my main camera for both my blog and YouTube channel so this is a really important one for me. I’m trying to get better and dip my toe deeper into video. Since I don’t have the budget for a high quality camera, my phone’s going to have to upgrade. Big time.

So, the ultimate question. Which one am I getting – the XS, XS Max, or XR? I’m going to probably go with the XS. I can’t make any promises, but for me the determining factor was the size of the phone. Since I have such small hands I don’t need size, I need portability. Which one are you getting?

xoxo,

Entrepreneur Panel Recap – Branding and Target Market

Two weeks ago I had the opportunity to participate in a panel of fellow entrepreneurs in the food industry. It was hosted by the Filipino American Chamber of Commerce of Greater Los Angeles and they hosted a great event! They had prepared so much valuable information ready for their guests.


I’ve been invited to more of these events recently and I really do love being part of them for 2 main reasons. One, because I believe in the idea of sharing. Sharing experiences and lessons to help others without any expectation of a return is something I’m extremely passionate about. Second, I learn so much from these events too. It’s easy to think that you know everything there is to know, but once you realize that as humans we should never stop learning these types of events become a great opportunity not just for your audience but for you as well.

There were a couple key things that I wanted to share that I observed and took away from that event. I actually touched on this in one of my podcast episodes. But before I do that let me lay the land a bit and set the scene for you. When I walked in I checked in and met the point of contact for the event, Lois. Everyone was very welcoming and it was being hosted at a meeting room in a Van Nuys civic building and there were seats for about 60ish people. My fellow panelists were around a similar age group and upbringing as me, and our audience was mostly older. I share this because it has significance in my observation, not to be an asshole lol! More on that in a second.

During the event, there was a lot of talk about how businesses should appeal to Millennials as they (we) are becoming the largest consumer group. A lot of the questions the audience were how businesses could appeal to that generation. I think all of us panelists were in agreement that what should be more important is that businesses should understand and know who their target market is, and communicate to them in a way that is genuine and adds value to their lives. But one thing that wasn’t said is something I think is important to point out:

If Millennials aren’t your target market, you don’t need to change it.

What should be the focus of any business should be to speak to their target market, whether that’s Millennials, Baby Boomers, or a segment thereof. Changing your target market because of majority will not do anything for your business. Identifying who can best use your product or service will drive the most results.

Ok, now that it’s out there another thing I wanted to bring up that was also discussed at the panel was branding. I think that branding and target market are directly related and it’s something that people have a hard time wrapping their head around.

I came from a marketing and graphic design background, and I’ve observed that in the time that I’ve learned what a “brand” was its definition and way to share it has changed. In the past, people have associated brands with big companies like Nike or Target. The way we thought about marketing has changed drastically in the last 15 years and because of this the idea of brands have changed. A small business can have a brand, an individual can have a brand. The way we communicate as a brand has now changed. What used to be for large corporations is now very applicable to anyone and everyone.

The thing that large corporations like Nike and Target got right was they knew who would be shopping and they focused on that. As small businesses trying to make a living for ourselves a common misconception is that everyone is a customer. This is completely false, and I can’t stress this more.

Now that social media has become a big part of our marketing plans, smaller businesses have more potential and reach than ever! I think this forced the idea of brands forming on a smaller scale, giving us little guys the potential for things that we might have never thought possible.

Which brings me back to the generational gap statement that I made earlier. I’ve observed that most people that ask me this question are more seasoned, older entrepreneurs. When my family first started our restaurant in 2008 there was a lot of transition happening. My family just wanted customers, they wanted sales but didn’t know how to get them. They tried to appeal to everyone and tried to do everything. But that was the biggest mistake.

When I came to Ninong’s full time I made a decision to rebrand and create our ideal customer. I know their age, where they shop, how much they make, where they work, where they spend their spare time, etc. When I did this, the puzzle pieces started falling into place and our business began to gain traction.

Once I saw that identifying my target audience was working I took it a step further. I envisioned what my customer would want to see and slowly but surely (because of budget restrictions) improve to create that experience that I know they would enjoy. To this day, I continue to strive to better that experience as I learn and grow.

This is something that I want entrepreneurs, old an young to know. I think the hardest thing for people to realize is that the more specific you are the more success you will start to see. The more your hone in the more customers you’ll get because you’re communicating to those in need. I know it’s almost illogical to think that way, but trust me! Focus on your target market, whoever that may be, and you’ll see the change.

xoxo,

Evernote Update – Using a Table of Contents

I’ve been using Evernote, and taking it seriously, for over 2 years now. It’s my go-to app for note taking, long term projects, and goal setting. Quite honestly, it took me a while to figure out how to make it work for me but it’s now become a staple in my work flow.

If you’d like to see how I set up my Evernote account you can see my original post here. Everything from my original YouTube vid is still the same with the exception of 1 added detail – Table of Contents (I’ll start calling it TOC). I saw this idea on Evernote’s Youtube Channel and was intrigued.

I think this is most useful for an intermediate user. I started using it when I was having a tough time finding things in my notebooks because the notes started to accumulate. I knew I needed a system to find things quicker. So I created a Table of Contents for every active notebook I have. The main goal of the TOC is to have a go-to document with things to other notes within those notebooks. I’ve labeled each TOC “01 Table of Contents” so that it will always remain at the top so long as my notes are sorted by title.

Screenshot of my TOC

Within each TOC I use note links so that I can navigate to each note quickly. I’ll also organize the links into categories so It’s also easy for me to find within the TOC. I’ll prioritize the notes that need my attention this week. I’ll put other categories below that so that goals and projects aren’t out of sight, out of mind.

I’ve found that the TOC helps me keep my long term goals at the forefront of each week so I don’t get side tracked. The only thing is, I have to remember to open, organize, and look at the TOC every week. So I put a daily reminder in Todoist to open it up. I know it may seem redundant to some, but it’s the only way it works for me lol!

Do you have a workflow that works for you? I would love to hear how you have yours set up to improve my own!

xoxo,