Settling into my Own Brand

Guys, I’m a graphic designer by trade. For the most part, I get it. I understand the value of a solid brand and good design. But on the other side of the spectrum, I’m a business owner as well. Owners – it’s one thing to have a good solid brand and a great logo but do you live and breathe your brand? When you think of utilizing the design elements that you’ve been given do you exhaust it  and use it in ever facet of your business? I’ll be honest guys – I don’t always do that.

My Brand Board
My Brand Board

I know I’ve been in business for almost 5 years, but I’m just now settling into my brand. I’m happy with the gradual growth my business is making. I’m now designing products with brand AND functionality in mind. Let me try to explain.

Naturally, when I think about products that I will sell the first thing I think about is if I would use them and if they’re functional. Then, I try to design them so they look pretty. 🙂 I don’t just think about what products I can plaster my designs on. I want them to have function first and foremost. I mean, don’t get me wrong. I love pretty stuff. LOVE. But it has to make sense. I have to feel like I need it not just want it. My brand is centered around products that fit into my lifestyle – I’m a Millennial that lives in the suburbs of Los Angeles. I’m always on-the-go.

That being said I always struggled with brand consistency in my products. Because I was focused on products the design naturally took 2nd place. This year I’ve been focused on the balance between the two. Instead of product or design taking priority I’m trying to find the balance between the two. Ever since January I’ve been working on updating my current products and creating new ones that (surprise surprise) fit with my brand and have function. I’m finally at a place where I can really live and breathe my brand because it’s exactly me. 🙂

What do you do to connect to your brand?



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February Printable

Happy February friends. I can’t believe January flew by so quickly. January was crazy. A lot of highs and a lot of lows. But more on that another time.
Sorry it’s taken so long for me to share our February calendar printable but here it is! Click on the image to download.


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Happy New Year! A Printable

Happy 2016 to you all! I hope this year brings much happiness.

I’m knee deep in work today (I know, working on New Year’s Day) but I wanted to share some love for all of you! I’ve got a free printable that fits right into your CO Fitness Journals and every month I’ll be sharing them here for you to download! Just click on the image below to get your January calendar!


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