This past weekend was a great one! We got to celebrate an 86th birthday in my family, we had a launch weekend celebration for the launch of our new business venture: Assemble Magazine and Traklife Radio, and we got our first non-friend/family order for our iPad cases! Happy dance went on the moment I got the notification!
On of our most viewed cases, our Bold Stripe Hard Cover, got purchased over the long weekend. Can’t wait to complete the order and ship it out!
Throughout this month, Charlie and I have been working tirelessly to get designs up onto our online store. It’s been a very meticulous process, but it’s all been worth it! Slowly but surely our designs are getting put up and I’m so happy we’re almost done for the Summer ’12 line. After this is done, our next project is our look book. I know that’s going to be such a big undertaking. But I’m excited about it at the same time.
I’ve been transitioning my role and the way it affects the company. I’ve been digging deep and really making tough decisions these past few months. Based on our personal and professional goals and a lot of prayer I think I’m finally walking down the right path. At the end of last month, I decided to focus solely on graphic design. CO will continue to provide graphic design and web services, invitations and custom stationery, as well as iPhone and iPad cases.
I was going back and forth about this decision as the past 7 years of my life have been dedicated to the wedding planning industry. To let go of that aspect of my life and career was very difficult for me. I worked so hard, I planned so many events, I met so many great people, and me giving up would mean I failed.. All I thought about was why I should stay. But slowly, it started to crumble away and I started to realize why I should leave. In fact, the last 3 years have been me going back and forth about it. Instead of wanting an answer that same day (cuz that’s just how I roll), I decided to let go and let God. And quickly, he gave me the answer.
Now, I couldn’t be happier! Things have been moving along on my new career path swimmingly and I’m incredibly excited about where my new career path is going to take me. Letting go of my old path may mean I failed, or it may not. But what matters most is that I don’t care. It just means I fell and got back up, better than ever.
Since I’m in a happy mood we’re going to do a contest in June! We’re going to be giving away a free iPad case and a free iPhone in celebration! Stay tuned for details everyone!
It’s been a long week to say the least and I’ve still got 3 days to go. Things have been changing in the Ortega household and I’ve been trying to make adjustments as best I can. So far, I’m surviving. My energy is still pretty high, I’m working longer hours, and I’ve definitely been challenged to push myself harder to achieve my goals. I talked last week on my Facebook and Twitter that things are slowly shifting in my personal and professional career. And today, I think I’m ready to talk about it.
2011 was our year of growth – Charlie and I bought our first home, we got married, and we decided that we would establish CO. That year was such a turning point in our lives, so much change went on at the same time. It was actually really hard to find normalcy. We sacrificed a lot last year because we were dedicating our lives to growing personally. At the end of 2011, I dubbed 2012 the year of change – change in our professional lives, continuing personal growth, and really pursuing our business. In the first 4 months of 2012, the change absolutely blind-sided me.
unbelievably thankful for everything that has happened so far. Professionally, I am slowly growing and changing into the business woman that I’ve always wanted to be. In January, I decided to begin working as a freelance
designer for various companies. Freelance has always been a dream of mine and I am so lucky to have the opportunity to do it now. CO has been growing and morphing into a company I never even thought it could be. It’s surreal to see it taking shape right in front of my eyes. With more hard work and time, I think CO will be exactly where it needs to be.
The hardest part of these past few months: letting go. The best advice I can give to anyone is taking control doesn’t mean you HAVE control. I’m definitely learning that this year. I thought that I knew how I was going to control CO and where I wanted to take the company. I thought I knew what I wanted, but no matter how hard I tried the pieces weren’t fitting into the puzzle. I had no restraint, I didn’t know my limit, and because of that everything suffered. Then, I just let go. Don’t ask what made me do it, but I just did. When I did, it seemed like the pieces that wouldn’t fit just weren’t as important and the pieces that did fit were being put in the right place at the right time. Ironic as it is, God has pushed me to this direction as much as I’ve been trying to pull back. I wanted to ignore the signs and just keep pushing for what I thought was the right thing. But every time I tried to pull, God just kept putting me back. Now that I’m here, and I’m letting him lead it’s the best feeling in the world.