We live in a time where things are constantly changing. With technology so intertwined into our daily lives people have lots of information thrown at them in a short amount of time. So much so that one second we could be thinking about one thing and completely forget what we were talking about the next. Our thoughts are moving faster than our brains can comprehend.
The same goes for businesses. Because of the way we now absorb information, businesses have to fight to stay relevant. What used to be effective marketing 5, 3, even 1 year ago is completely different to what works now. What could be effective now could be old news in 6 months – who knows? But you’re not really surprised by that statement right?
My point is that we should never stop adapting. Don’t stop learning. It’s easy to just say that you don’t want to change and stick to what you know but remember that your customers won’t. Our society is making historical changes right before our eyes, not just on a city or statewide level. Our nation and our world is changing! The way word of mouth works now has changed completely from when I was growing up. Wow, that statement made me feel so old lol 😝 But it’s true! Someone that lives half way across the world could possibly see me, follow me on Instagram, even purchase something from me without even meeting me or hearing my voice.
Truthfully, when I started my first business in 2004 social media was barely a thing. So as an entrepreneur it wasn’t quite something that we utilized to communicate with our customer base. You had to think of ways to get in front of your audience, to interact with them in person. Since then I’ve been able to adapt and change in the last 14 years of owning various businesses. I firmly believe that my ability to adapt has helped me continue to be an entrepreneur today.
We should always continue to improve – improve product, marketing, strategy, customer experience, everything. We shouldn’t be afraid to make strategic changes to stay relevant with our audience. It’s the thing that will keep our businesses thriving for years to come.
That’s the main question. When you’re starting a business, it’s hard to be the first to do anything. So the question then would be, what sets you apart from the other similar businesses out there?
What makes you special? Honestly, ask yourself that question and answer it honestly. Don’t be modest. Make a list of what you bring to the table. This is going to help you create a niche and a segment of people that are searching for that exact thing that you have. What makes you special is exactly what the competition doesn’t have and what your customers are looking for.
I just want you to realize there’s something special about you. Unlocking your gifts and talents is going to set you apart.
Your skill set.
Your life experience.
Your mind set.
Your personality. You.
You are what makes your business successful. If it weren’t for your unique perspective then you would just be a dumbed down version of someone else? And who wants that? It’s a beautiful thing.
So tell me, what makes you special? Cuz you are. You are special.
Guys, I’m a graphic designer by trade. For the most part, I get it. I understand the value of a solid brand and good design. But on the other side of the spectrum, I’m a business owner as well. Owners – it’s one thing to have a good solid brand and a great logo but do you live and breathe your brand? When you think of utilizing the design elements that you’ve been given do you exhaust it and use it in ever facet of your business? I’ll be honest guys – I don’t always do that.
I know I’ve been in business for almost 5 years, but I’m just now settling into my brand. I’m happy with the gradual growth my business is making. I’m now designing products with brand AND functionality in mind. Let me try to explain.
Naturally, when I think about products that I will sell the first thing I think about is if I would use them and if they’re functional. Then, I try to design them so they look pretty. 🙂 I don’t just think about what products I can plaster my designs on. I want them to have function first and foremost. I mean, don’t get me wrong. I love pretty stuff. LOVE. But it has to make sense. I have to feel like I need it not just want it. My brand is centered around products that fit into my lifestyle – I’m a Millennial that lives in the suburbs of Los Angeles. I’m always on-the-go.
That being said I always struggled with brand consistency in my products. Because I was focused on products the design naturally took 2nd place. This year I’ve been focused on the balance between the two. Instead of product or design taking priority I’m trying to find the balance between the two. Ever since January I’ve been working on updating my current products and creating new ones that (surprise surprise) fit with my brand and have function. I’m finally at a place where I can really live and breathe my brand because it’s exactly me. 🙂