A couple weekends ago, CO Creative Cartel participated in our first Jackalope Fair in Pasadena. Pasadena is one of my favorite cities here in LA – great food spots, friendly people, and tons of things to do/see!
If you haven’t heard of Jackalope Fair it’s a 2 day event that is hosted at Central Park in Pasadena. Independent artisans come together and sell tons of neat stuff! Everything from jewelry, clothing, stationery, toiletries…the list goes on and on! I love shopping at these events because I get to support the small business community as I hope others will do for me.
It was a bright and sunny weekend (aka hot) but it was quite the experience! It was my first time showcasing alone and let’s just say that there was a learning curve to setting up my booth solo dolo. After day 1 was complete, I stayed for a little while to fix all the problems from set up and day 2 went much more smoothly.
So how did we do? Well let me just say, as an artisan you can’t really base events on your sales entirely. There are different factors as to why people don’t buy. If I did the event 1 or 2 more times and still nothing really came from it then I probably wouldn’t sell there again. But like I said, these events aren’t really a 1 and done type of deal. Sometimes you need to feel out the crowd that the event attracts. In this case, the event organizers were great and worked hard at promoting the event, they had volunteers that were very helpful (offered to watch my booth if I needed food, a bathroom break, etc.), and the foot traffic was good. If I just based the event on those factors then it would look like the event would be an all around success.
But bottom line, would I do Jackalope Fair again? Probably. To be honest, the show was a bit slow in sales but high in exposure. I just barely made enough to cover the cost of the booth. But my goal for these events are to gain local exposure, so I chalk it up to advertising dollars. If my goals were different and my focus was only on sales then I probably wouldn’t do the event again because I didn’t make much.
Those of you that do events like this, which are your favorites? I’d love to go support and check out other ones!
What a whirlwind last weekend was! Unique LA Holiday Show 2017 is 1 week behind us and I’m just barely recovering. It was so much fun! It’s always good to see old friends and booth neighbors, but the best part is seeing customers in person.
Our best seller this year was our Jesus Birthday Christmas card both in single card and boxed sets.
Thank you to the Unique LA team, the fellow vendors, and the awesome customers that chose to shop small this holiday season! Your support is appreciated, as always!
Oh dear friends. These past few weeks have been so much fun for me! Creating designs and products is something that I really enjoy. The hard part is narrowing my ideas down. My mind never stops and I always have more product ideas than what is feasible for us at the moment. In the past, I was always the type that had an idea and ran with it. It didn’t matter what the idea was, it didn’t matter if the idea or product didn’t match with anything else. I would create that product anyway. Our product line was such a mish-mash. But now, I realize that product development is key. Do all your products represent your brand the way you want them to? Mine didn’t.
I’m in the middle of solidifying our line for our first real release. And I’ve been torn about a few items that I used to carry and am hesitant to carry now. Invitations and custom design for example. These 2 services were a huge part of my business until recently – especially in the first few years of my business. But my business is changing, I’m changing, and what I enjoy to do isn’t what it used to be. I’ve been torn about these 2 services since I decided it was time for a change. But instead of stressing myself about it, I trust that the answer will come to me when the time is right. In the mean time, I’m creating and working on what I know represents us well. 🙂
What I’m really excited about right now are the products we’re going to showcase at our “soft launch” at Unique LA. We’ve taken down our products temporarily from our online store because we’ve been doing a lot of critical thinking and changing around here, but I’ve been showing sneak peeks on our Instagram on the things we’ve been working on like these stickers. Excuse my shameful manicure! 😛
And this photo here.
This was originally a pattern we created for our phone and tablets but are in the process of utilizing this gorgeousness for other products. So excited to be able to use this for cards and stuff!
Hope everyone has a great week!