Social Media Stats Spreadsheet

I had no idea I was a stats nerd!
When it comes to growth on social media and other online platforms it’s all about the stats. It’s a numbers game. After that it’s what you make of those stats and turn them into conversions. You can have followers all day long, but what difference will it make if those follows and likes don’t turn into conversions?
Forbes defines conversion rates as the percentage of prospective customers who take a specific action you want. 
Whether you want to have people come to your brick and mortar store, increase your online sales, check out your sale items, call someone to set an appointment, or read a blog post, these are all conversions from your marketing efforts turning into actual results.
For me, the best way for me to create conversions for my businesses is to first understand my marketing and how it’s working for me. This is why I’ve decided to create a stats spreadsheet that tracks some basics like followers, site visits, and views. These numbers tell a tale all in themselves lol! As time goes on and as I come to understand the nature of my ideal customer I can add stats to track to make sure my marketing efforts are reaching them and the channels are effective. 
The main reason for keeping my stats for me is to make sure that the social media and marketing efforts we’re investing time and money in are working. These numbers become extremely valuable when you start investing money into things like ads. If your basic marketing numbers like followers, comments, and likes don’t increase then how do you expect to convert? If over time you don’t see any growth in your following which leads to conversion numbers, then your investment in ads wasn’t really worth the money you spent.
If you’d like to start tracking your own stats you can download this Excel Spreadsheet I created here. The spreadsheet will have 30 weeks in it (a little over 6 months) but if you’d like to have it for a year (52 weeks) you just need to copy and paste as needed. Also remember, this spreadsheet is completely customizable. Feel free to change it to make it work for you!
Happy tracking!
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Contest No. 1 – Win a Free iPhone Case!

So if you’ve been reading my latest blog posts the month of May has been such a blessed time! I’ve been so fortunate to have been given  all these gifts, I thought I’d spread the love. So, we’re going to be giving away some free stuff (and who doesn’t like free stuff)!

Let’s kick off your summer with our first giveaway! We’re going to giveaway a Durable Case on June 10th! Enter for a chance to win one of our designer iPhone cases: Bold Stripe, Chevron, Controller, Geoshapes, Houndstooth, Native, Ombre , and  Primary Triangles (coming soon). Sorry Sweets, custom cases aren’t included in this giveaway.

Without further ado, rules to enter (it’s quite simple really!):
1. Like us on Facebook (if you haven’t already)
2. Comment on this blog post about the best thing that happened to you so far this year

Make sure you do BOTH steps to be entered. We’ll announce the winner via our Facebook page on the 10th! Here are some pictures of the cases you can win!

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Valentine’s Day Printable – Part 2 – Origami Heart

I don’t know about you, but when I was growing up I loved to send notes in cool origami shapes. Ok, I’ll be honest, I still love to do this! Hence my excitement to share this with you 🙂 Please note: I don’t recommend printing this on card stock. Regular printing paper is better for folding. Click on the image below to download!

If you’ve never folded an origami heart before, not to worry. I’ve got a step-by-step tutorial for all of you! Write your love note on the back of your printable and get’ta foldin’!

Step 1. Flip the printable on its back and fold the top left corner to the right to make a triangle. Make sure the edges on the right align and is as straight as possible.

Step 2. Open it up and do the same for the top right corner.

Step 3. Open it up again. You’ll see a point where the 2 diagonal folds meet. Fold your paper horizontally at that point.

Step 4. Open your paper up one last time. Pinch and press your paper at the horizontal fold to create a large triangle.

Step 5. Take the edges of that large triangle and fold it up to the point at the top.

Step 6. Fold the bottom of the page to meet the line of the large triangle.

Step 7. Flip your printable over and fold the top point down.

Step 8. Fold the outer most flaps to align with the triangle from step 7.

Step 9. Take the left bottom corner and tuck the edge into the pocket that the “Be Mine” triangle creates. Repeat this step for the bottom right corner.

Step 10. Take the 2 flaps at the top and fold them at an angle and tuck them into the same pocket from  Step 9. This creates the top of your heart!

Enjoy everyone!

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