A girl's journey through entrepreneurship
This is another one of my favorite cases! But then again, I love all of them so I’m biased. 🙂
This sleek and sassy iPhone case is the perfect shade of pink. It can be used year-round and fits neatly in your pocket.
Somehow, in the midst of planning my wedding (with my 2 planners, of course) I was able to work as an office manager, work at Ninong’s, and run CO. I don’t know how I did it, and quite honestly, all I remember is being exhausted ALL.THE.TIME. But I did do it, and part of my escape was designing. It was always fun working with clients and coming up with new designs. I love working with them and coming up with the concept that best suits their personality. And sifting through the endless color swatches, paper samples, fonts….OMG – that was the best part of it all!
But, because of my absolutely hectic schedule I didn’t get to share any of the projects I did! So here we go, a flashback into some of my favorite pieces from 2011. 🙂 Let’s start with these. Jesse’s birthday invitations.
I remember talking with Jesse when she started planning her 18th birthday and remember how excited she was. Turning 18 is a huge deal in our culture and in life. Transitioning from high school to college, moving into adulthood, and enjoying her graduation were all upon her. See! I tell ya, it’s a very overwhelming time; I know I was when I was her age. She has a very bright and airy side of her. She’s very friendly, always smiling, and is full of ambition. So, after a few meetings we started to design her invites.
When it came to selecting the right paper and colors, I knew texture was going to be everything. Going with a combination of stocks with give the invite visual interest in a soft, subtle way. Jesse is a simple, modern kind of girl with a little bit of whimsy thrown in.
For the main invite card, I wanted to make a bold statement. Wanting to highlight the paper and variety of texture, we went with a textured ballet pink card stock as the main focal point. We layered that on top of a smooth cream card that matched the outer envelope. Then we mounted that on a beautiful metallic patterned chocolate brown. Because of this beautiful paper combination we went with a flush right, ragged left type layout. In this case, the “less is more” design style was my best friend. The negative space was a beautiful balance to our typography – and using a stylized font for her name added that boost of eye candy that draws your eye.
The RSVP card and envelope were a nice complement to the main design, wrapping it with a belly band to keep it in place.
Thank you, Jesse, for allowing us to be a part of your special day! You were absolutely beautiful that day and it’s a start for a bright future to come!