The Entrepreneur Diaries – Do What you have to Do

As entrepreneurs we have these big, sparkly dreams of pursuing our passions. And while it’s rewarding and a dream come true we can all admit that it’s not as easy as we thought it’s as going to be. Even if we thought it would be hard, it’s always never what we expected. Then again, that’s life right? 😊

Life for me has been far from what I expected. I have definitely had a lot of ups and a fair share of downs. Charlie and I were just talking the other day about how moving our business to a larger location has forced us to make a lot of adjustments in our personal life. We’re putting in much longer hours, we don’t get to take breaks during our 12+ hour shifts, and we don’t get to see our family and friends as often as we’d like. Not to mention money is extremely tight.

My point isn’t to bitch about how hard my life is (even though it did give me a window of opportunity to do that lol 😝) but rather to say that we do what we have to do to make it work. Charlie and I agreed that we would never trade this experience for anything and if we could do it again we’d probably do it all over. Hardships, tears, and all.

Of course, I have my moments when I admit my situation just sucks. Those times where I just want to scream or burst into tears (or both). But most of the time I don’t complain. I mean let’s be real, this is a choice. Being an entrepreneur is a choice. And quite honestly, this choice aka those sparkly dreams we’re talking about are only making my life harder. But I chose this life. This is how I live my happiest life. So I do what I have to do to keep this life going.

  • I cut my spending everywhere I can.
  • I get a part-time job, a full-time job, a temp job to pay for my business/bills until it takes off
  • I work day and night
  • I get virtually no sleep
  • I eat nothing but instant ramen ($0.33 each meal, not bad!)
  • I pay my employees more than I pay myself
  • I drop everything, get on my knees, and pray for a miracle (this one happens the most often)

I’ve done all of the above with no shame.

You get it. Dreams take work. Especially the big, sparkly ones 😘


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The Entrepreneur Diaries – Pivoting is OK

I talk to a lot of fellow entrepreneurs and what I’ve observed is that no matter how far into your business you are – whether you just started, you’ve been a few years into it, or you’re a seasoned entrepreneur – we all go through the same things.

Maybe at different scales, but we all can relate.

I decided to start a series on here called “The Entrepreneur Diaries” where I can just be real. It’ll be similar to a “Lately” or “Update” type of post.

Anyway, in the last few months I’ve been feeling like a newbie entrepreneur. I’m currently swimming in unchartered territory with Ninong’s and I swear I thought I could plan and plan and plan and things would be fine. I thought I’d had enough experience running our business at our old location and that it would be the same thing here. Well damn, I was wrong.

I mentioned it in one of my podcasts that I posted a couple weeks ago. It’s been a learning experience, and it’s been in front of the public. The growing pains, the hard lessons, the wrenches in my perfect plan…it has taught me a lot in the last few months.

I do have to say, though, I’m actually really grateful for it. It has made me a better business owner in so many ways. I’ve learned to stand firm in my goals for our business, to take criticism with a grain of salt, to take constructive critique to heart, and to always trust my instincts.

At the end of every work day I sit in my office and while I’m finishing up my lasts tasks before I go home I remember what it took to get us here. Where we started compared to where we are today are like night and day. People ask me why I think we’ve grown so much and I think it’s honestly because we’re not afraid to pivot. Yes, we have the same main goals but we’re not afraid to try things and see if they work. If they don’t, on to the next. But if they do – GREAT!

Pivoting is part of every business’s journey. I don’t think I’ve encountered any entrepreneur or business that can say that it turned out exactly as planned to the T. But that’s the exciting part of being an business owner right? 🙂


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Talking about Difficult Stuff – Transparency

I thought I wasn’t afraid to be an open book. I thought I was being authentically me all day errday.


I realized over the course of Ninong’s moving to a new space that there were so many things that I didn’t share that would have been great content because of fear. Fear of admitting that I felt like I was failing, fear of showing my mistakes, fear of sharing the unexpected. 100% fear, actually make that 99% fear and 1% me having no time to share it because I couldn’t move fast enough to get things done.

Looking back it made me think and meditate over it for a while. Why didn’t I share?

In hindsight, now that things are starting to settle down I should have. Actually I probably will in the future. But my point is it made me realize that I don’t share the difficult parts of my life. I mean, yes, there are definitely things that I want to keep private. But the tough stuff. The trenches, the downs, that’s where the “meat and potatoes” is of entrepreneurship.

Being authentic and transparent on the internet is hard. It’s so easy to share things when it’s glamorous, fun, and exciting things are happening. It’s way harder to share when it’s tough. But those tough moments are when it’s more humbling, valuable, and inspiring. When I watch or read about other people’s journeys those hard, vulnerable, authentic, and transparent moments are when they draw me in. They got me hooked cuz I saw some real emotion. But most of all, that’s when I saw the most growth in them.

I want to remember the moments where I pivot, grow, and change.

I don’t want to forget the times that I became better. Those moments where I’m in this dirty, muddy valley where there’s nothing but hardship in sight. Those moments when I think I’m done, it’s all over because this is the end and there’s nothing I can do to make it better. In those moments I forget that it’ll always work out in the end, but it always does. Yes, it might not work out the way I want it to. Yes, it’s hard work. Yes, it’s easier to give up. But it’s never over.

So cheers to the hard stuff! The difficult stuff, the valleys, the moments when you think you’re done. Let’s talk about it more, let’s not let fear get in the way of being who we are and what we’re meant to become.




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