The Blind Man and the Advertising Story

It was my turn. My turn to share a “reflection.” I’ve never been part of such a large working team for this long. I usually work with different vendors all the time so working this freelance job for almost 2 months has been a change of pace for me. Each week we have a team meeting, just to update each other on progress of the many projects our department is handling, what is complete, and what is outstanding. I’m starting to settle in here and last week I was chosen to share a “reflection” – a short story or thought provoking tale to share with the rest of the team. So I chose this one from

An old

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blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.’ “

Being in a department full of programmers and analysts, no one really understands the importance of a little clever marketing and good design. A lot of times, functionality still needs form to get the point across. This story was a great representation of that.

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Collaboration with 1800Registry

We’re beyond excited to announce that CO will be working with 1800Registry! We’re hoping to get everything up and running by July, can’t wait to share our page from their site soon! Thank you to the team at 1800Registry for your guidance and help, can’t wait!

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It Can Wait Until Tomorrow – I Need to Learn to Take my Time

It can wait until tomorrow. Boy, that’s a hard statement for me to swallow. Ever since I started my first business in 2005, the concept of taking my time did not exist. If I had an idea in my head, it needed to be churned out that same day or the next. No time to think it through, not an option to do it later — I had to do it now. And I wanted it to be perfect. Ha! Perfect…that’s a funny word.

Much has changed in since the wee ol’ days of 2005. Though I still move at a very quick pace, I’ve slowed down quite a bit. I’ve learned so much about letting go. I don’t have a hissy fit if I don’t finish everything on my to-do list. I can actually shop online because I don’t need to have the clothes the moment I pay for it. I can stop what I’m doing mid-project to take a short break if I’m getting drained. And trust me, these things are not easy for me to do.

The best thing about it is the outcome. It gives me more peace of mind, I can think more rationally vs. in-the-moment. Giving myself time to brainstorm also gives me a better outcome. When things are planned and organized well the end product is always the best it can be. I no longer strive for perfection, I strive for the very best that I’m capable of. So really, it can wait til tomorrow. The world won’t end if I don’t finish my to-do list, right?

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