The Blind Man and the Advertising Story

It was my turn. My turn to share a “reflection.” I’ve never been part of such a large working team for this long. I usually work with different vendors all the time so working this freelance job for almost 2 months has been a change of pace for me. Each week we have a team meeting, just to update each other on progress of the many projects our department is handling, what is complete, and what is outstanding. I’m starting to settle in here and last week I was chosen to share a “reflection” – a short story or thought provoking tale to share with the rest of the team. So I chose this one from businessballs.com.

An old

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blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.’ “

Being in a department full of programmers and analysts, no one really understands the importance of a little clever marketing and good design. A lot of times, functionality still needs form to get the point across. This story was a great representation of that.

Carissa’s Reese’s Pieces Inspired Case

Carissa had this awesome idea for her iPhone case. And she’s even more awesome since we have the same name. 🙂 Her twitter name, @careesespiecess, was the perfect place to find some inspiration! Gotta love them Reese’s Pieces!!!

Here’s the digital proof we made for her:

And here’s the finished product, it turned out great!

Designing isn’t as Easy as you Think

I was researching for the Summer Season. What are the style trends of 2012, and of those trends, which did I like? I’m all about designing something I can be proud of. There’s a process to designing – researching, sketching, brainstorming, drafting, re-drafting…Point is: It doesn’t happen over night.

I used to think it did, before I went to design school. I thought you could just have the perfect idea pop into your head and you could take that idea and then poof! There it is right in front of you. HA! Boy was I naive. I thought that I could just open up Photoshop and start creating. HA! I couldn’t even navigate through the program when I first opened it (which I was always embarrassed to admit). To be honest, I’m still learning everything that programs like Photoshop can do. There is so much that goes unused because the program is so versatile.

But still, there’s more to it than that. There’s more than knowing how to “work” the programs. I think what makes a designer unique is their style. What kind of design eye do they have? What are their favorite color combinations? How do they utilize their typography and layout design skill? The art in graphic design doesn’t come from the tutorials your learned off of Youtube, the classes you took, the programs you use; it’s how you use them.

People don’t realize it, but in every design I create there is reasoning behind every placement, color choice, and enhancement. I don’t like to just do it to make it look “pretty,” I do it with purpose. And I think that every designer should have purpose behind their design. I whole-heartedly believe that’s when great art is created.