Why I only Use Twitter and Instagram

If you watch my videos on YouTube or listen to my podcast you’ll know that even though I have multiple social media accounts the only 2 I really use are Instagram and Twitter. To be honest it’s more of a preference thing but it’s also about other factors.
 
A common misconception is that you have to be on every social media platform there is. Though that may be true to an extent I believe that what’s more important is to utilize what social media platforms you are on to its full potential. Sorta like a zone defense approach vs. a shotgun approach. Let me explain a little more in depth.
 
 
The point of my social media accounts is mostly for business and sharing my personal journey as an entrepreneur. My accounts have purpose driven goals behind them, it’s just just a personal account. I use social media differently from the average person. That being said, I wanted to be realistic with how I can achieve social media goals. One of those ways is consistency. I know that the main way to be consistent on social media is to actually enjoy using the platform. If you don’t open the app every day, scratch that – multiple times a day, then you probably won’t make much of a dent.
 
It’s crazy that the above statement is our reality, but it’s true. We see so much information flash before our eyes on a daily basis that it’s really hard to fully absorb any of it. Nowadays people are use to quick 1 minute/to-the-point type content. What that means for those trying to grow their social media platforms is you’ve got to be ready to post, post often, and add value every time you post. What do I mean by “add value?”The goal is sharing; which should be the goal of every social media account regardless if it’s business or personal. By posting, how are you going to enrich your followers lives? There is a difference between sharing and promoting. The more you share, the more you give, the more true to yourself, the more value you give to your followers. Trust me, it works.
 
Now to the big question, why only Twitter and Instagram?
 
I mainly use Instagram and Twitter for social media because I truly enjoy and use these 2 platforms. That doesn’t mean I don’t have a Facebook, LinkedIn, and SnapChat account. I just don’t really use them, which means I also don’t promote them. I do, however, claim my usernames/accounts on new platforms for sake of consistency. That way if I decide to use it in the future, I have no trouble getting the “JustKissa” username I have for most of my social media accounts. 
 
Also, I don’t use all my accounts the same way. I strategically chose these 2 platforms for a reason, mainly being that they’re very different.
 
As much as possible I try to create unique content for each platform. I’m not really big on the idea of copying the same content onto all platforms (but I do admittedly still do this on some platforms that I don’t use often. I need to make it a point to stop lol!) The good thing is Twitter and Instagram are very different at its most basic function. I mainly use Twitter to share random thoughts and written posts and I use Instagram for photo and video based posts. Even if I post the same topic on each platform I won’t just copy and paste. For example, if I post a video of some family photos I put up on Instagram Stories I won’t just copy and paste the caption onto Twitter. I’ll share the same topic on Twitter but with a different approach like a photo or write about the meaning of the family photos. Ya feel me?
 
No matter what social media platforms you use, maybe you use a few or maybe you use all of them, my one piece of advice is to be consistent. Make it part of your day, show people what you’re up to, and don’t be afraid to be authentically yourself. You don’t need to broadcast everything about your life, I don’t. I’m actually a very private person. But the idea of social media is exactly that – to socialize on media. Create conversations and share with your audience; maintain that line of communication. Keep it open so they feel like you’re there for them and they can relate to you.
 
So if you haven’t already, let’s talk! Let’s socialize! Follow me on Instagram and Twitter 🙂
 
xoxo,
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The Los Angeles Food Scene Part 2 – Social Media

So let me lay the land for you a little bit, set the landscape of what it was like in Los Angeles 10 years ago. 2008 was quite the transitional time where the Information Age was really just beginning to be for everyone. The first iPhone was released a year before, cell phones started becoming more than just devices to call people with, and cell phone data plans were starting to become part of the norm. Friendster and Myspace were the talk of the town and Facebook was coming onto the scene as the next big thing.
 
Ninong’s in 2008
 
When Ninong’s first opened its doors in 2008 we didn’t know how much social media would effect our culture. Short version of the story – it did, big time. Back then when we talked about our marketing plan (which was very little) we always talked about “traditional” forms of advertising like print ads and word of mouth. Print advertising costed a fortune and word of mouth was working but not fast enough. We opened in a very scary time in our economy, we didn’t realize it at the time. We were panicking, running out of operating funds, and didn’t know what to do.
 
Out of sheer panic I decided to put Ninong’s online. We had a website, but we needed more. I put us on Yahoo Maps, Google Maps, Foursquare, Yelp, pretty much anywhere I could list our business for free. Almost immediately, we saw a slight spike in traffic. We were all amazed! People were using the internet to find our business and people outside of our friends circle were coming to our place. It was obvious that internet marketing was where we needed to be. It’s where all businesses needed to be. After all, internet marketing was free and “free” was more our language lol!
 
LA has changed a lot over the last 10 years
 
When I think about examples of how social media has effected the Los Angeles food scene I immediately think of Kogi truck. They were the first food truck of its kind, setting themselves apart from the trucks we were used to that sold breakfast burritos (not knocking on those trucks, they were good too!). They would utilize the power of Twitter and tell their audience where the truck would park next. People were eating it up, literally and figuratively! People were signing up for Twitter accounts just to find out where they would be next. When you got to their truck the line would be wrapping around blocks. The rest is LA Food Scene History!
 
Kogi’s success, our business’s success, and so many others is living proof of how social media has effected and changed the Los Angeles food culture. Without social media our business would not be where it is today. You don’t need a ballin’ budget to pay for advertising like you did back then (though it obviously doesn’t hurt). Being true to yourself, creating a brand, and cultivating your tribe is what holds true. Small businesses, us small time entrepreneurs, and passionate people have a chance to be seen now. The places we endearingly call “mom and pop shops” are the new thing. We have an opportunity to grow like never before.
 
xoxo,
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How to Use Social Media Productively

We all know the story – you open up Facebook, Instagram, or your other favorite social media platform and you get sucked into a black hole of scrolling. Or, you check to see what the cool new filters are and start taking selfies. Next thing you know it’s 3 hours later and the only productive thing you did was watch cute dog videos. Just me?! I know I’m not alone on this one 😝

I read a tweet from HeySweetPea on Twitter that really resonated with me about social media.

View social media as a place of community + connection, not competition or comparison. Use this beautiful space to be seen + to see others. – @heysweetpea

Social media can be so tricky. I’ve heard really horrible stories about cyber bullying. Heck, it’s hard for me to not play the comparison game. But if you look at it as a place of community, create positive encouraging conversations, social media can be a really great place and resource.

This year a goal of mine was to utilize social media to encourage others, use it as a positive place, share my journey, and grow my reach through substance, not fluff. I didn’t want my account to just be a bunch of selfies of me with make up on and my hair done or just pics/videos of my adventures. Instead I wanted to show what it’s like in the trenches, what it’s like to be attacked with fear, insecurity, and guilt. I really feel like more people need to be on social media that are real and aren’t afraid to be imperfect. To me, that’s something productive to do with my social media accounts 😊

It’s so easy for people to hide behind their screens and do damaging things. Things that damage themselves, others, or both. It’s easy to say mean and hurtful things when you’re not looking at that person in the eye. It’s easy to wish for something that someone else has because you don’t see how hard they worked to get it. If we change the way we converse over social media it’ll do nothing but good. It’ll make us more productive. It’s all a matter of perspective and social media has a big influence on our perspective. It’s crazy how much power social media has over our lives. And clearly, social media is here to stay. So how are you going to use it productively and for good?

Xoxo,

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