If you watch my videos on YouTube or listen to my podcast you’ll know that even though I have multiple social media accounts the only 2 I really use are Instagram and Twitter. To be honest it’s more of a preference thing but it’s also about other factors.
A common misconception is that you have to be on every social media platform there is. Though that may be true to an extent I believe that what’s more important is to utilize what social media platforms you are on to its full potential. Sorta like a zone defense approach vs. a shotgun approach. Let me explain a little more in depth.
The point of my social media accounts is mostly for business and sharing my personal journey as an entrepreneur. My accounts have purpose driven goals behind them, it’s just just a personal account. I use social media differently from the average person. That being said, I wanted to be realistic with how I can achieve social media goals. One of those ways is consistency. I know that the main way to be consistent on social media is to actually enjoy using the platform. If you don’t open the app every day, scratch that – multiple times a day, then you probably won’t make much of a dent.
It’s crazy that the above statement is our reality, but it’s true. We see so much information flash before our eyes on a daily basis that it’s really hard to fully absorb any of it. Nowadays people are use to quick 1 minute/to-the-point type content. What that means for those trying to grow their social media platforms is you’ve got to be ready to post, post often, and add value every time you post. What do I mean by “add value?”The goal is sharing; which should be the goal of every social media account regardless if it’s business or personal. By posting, how are you going to enrich your followers lives? There is a difference between sharing and promoting. The more you share, the more you give, the more true to yourself, the more value you give to your followers. Trust me, it works.
I mainly use Instagram and Twitter for social media because I truly enjoy and use these 2 platforms. That doesn’t mean I don’t have a Facebook, LinkedIn, and SnapChat account. I just don’t really use them, which means I also don’t promote them. I do, however, claim my usernames/accounts on new platforms for sake of consistency. That way if I decide to use it in the future, I have no trouble getting the “JustKissa” username I have for most of my social media accounts.
Also, I don’t use all my accounts the same way. I strategically chose these 2 platforms for a reason, mainly being that they’re very different.
As much as possible I try to create unique content for each platform. I’m not really big on the idea of copying the same content onto all platforms (but I do admittedly still do this on some platforms that I don’t use often. I need to make it a point to stop lol!) The good thing is Twitter and Instagram are very different at its most basic function. I mainly use Twitter to share random thoughts and written posts and I use Instagram for photo and video based posts. Even if I post the same topic on each platform I won’t just copy and paste. For example, if I post a video of some family photos I put up on Instagram Stories I won’t just copy and paste the caption onto Twitter. I’ll share the same topic on Twitter but with a different approach like a photo or write about the meaning of the family photos. Ya feel me?
No matter what social media platforms you use, maybe you use a few or maybe you use all of them, my one piece of advice is to be consistent. Make it part of your day, show people what you’re up to, and don’t be afraid to be authentically yourself. You don’t need to broadcast everything about your life, I don’t. I’m actually a very private person. But the idea of social media is exactly that – to socialize on media. Create conversations and share with your audience; maintain that line of communication. Keep it open so they feel like you’re there for them and they can relate to you.
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