Journey to Wholesale – Las Vegas Market Planning 1

A long time dream is coming true for me guys. For over 5 years I’ve been wanting to take my stationery business – CO Creative Cartel to the wholesale market. This year is the year!

I’ve put my deposit down on a booth at the Las Vegas Market this summer. Let the planning begin!

First thing is first, I’m working on getting all my product offerings down so that I can start working on the next big beast – the catalogDun dun dun!

I’ve done a bit of soul searching with this business last year and since then  I’ve decided on my niche market. That being said I really want to create products that point back to my brand mission which is to create stationery for entrepreneurs. More on this later.

That being said there’s a lot to do now that I have a clearer vision for my company. I’ve been doing a lot of research with the product ideas I have. I’m in the process of ordering samples from different companies to make sure I have a good balance of the right quality and price point. This is extremely important if you want to sell products. Not only do you want to make sure you cover the cost of the product but also your time, your expenses, your packaging, shipping costs…you have to factor all that in when you’re thinking about setting your price. Don’t undercut yourself and don’t undercut your industry.

Ok guys, keep me accountable. 

  1. Finalize product line
  2. Start designing the catalog

Las Vegas Market, here we come!




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